Ah, Spring. The time when the snow melts, the robin returns, the days grow longer, and the grass grows green once again. And right on schedule, emails have been circulating about how to force gas prices down.
For the last couple years, the outcry has come in the form of not buying gas on a specified date; usually May 15th. Here’s an article from snopes.com detailing the history of this “gas out” protest. The email I’ve received this year is a bit different, but only slightly less silly. The basic gist is that by moving your gasoline purchase from one retailer to another, you will magically force the price down.
As you can see from the links above, both ideas are old, dating back to as far back as 2000. For some reason, people forget that they’ve gotten the same email several times and decide that it’s a neat-o-keen idea to just re:all. And so the cycle continues.
This wouldn’t bother me so much, but I’ve started seeing the email forwarded through from highly (sometimes very highly) paid business people who should know better.
Therefore, I’m posting a slightly modified version of an email that I’ve used in the past to try to explain that the idea a) is stupid, and b) would be ineffective even if you got everybody to cooperate with the protest, which would never happen anyway.
Please feel free to pass it on and link to me from your blog. If you see anything that needs correcting, please leave a comment; otherwise I’ll just assume that I’m super-smart and correct on all counts.
I’d heard that this “gas out” thing was making the rounds again, and here it is! Let’s dispel some of this, shall we?
Not buying gas on May 15th (or whatever day)will have NO effect on gas prices. I was in the industry in the late 1990s, and when this “gas out” idea first appeared around 1999 (around the time we hit $1.50), store managers like me and corporate officers alike were laughing at you.
The fact is, if you do what this email suggests, you’ll either buy gas on May 14th or May 16th. Either way, you’re still buying gas. It makes no difference to the oil companies when you buy gas, it just matters that you do buy gas. “Gas outs” come up every year, and they always have zero effect.
The April 1997 “gas out” is fiction. Local gas prices were somewhere in the neighborhood of $1.09/gallon at the time, the same as they’d been for the previous five years. Nobody was protesting $1.09.
That said, there are things that you can do to cause a (long-term) decrease in gas prices. As with all worthwhile things, they all require a change of lifestyle. (These are listed in order of importance. If you only do one of them, do the first one.)
- Drive a more fuel-efficient automobile. The person who started this email is right; it does cost $30-$50 to fill up the average car. One of the factors that has driven that average up is the proliferation of SUVs that get 10-15 mpg. Take away the SUVs (usually with nobody in the passenger seat) and other guzzlers, and replace them with cars that are designed to get better mileage, and you will be helping to decrease national usage of gasoline. As long as Americans are driving as many unnecessary guzzlers as we are, gas prices will continue to rise.
- Carpooling isn’t always feasible (it isn’t for me), but if it is, do it. You’ll cut your gas usage at least in half. This should go without saying, but you should also “trip-pool”. For example, don’t go to the grocery store for a gallon of milk, come home, then make a separate trip to the bank an hour later.
- During a gas price war, reward the gas station that has the lower price. You do this anyway, but make a conscious decision not to go to the station with a higher gas price because they have better coffee or that cashier that you like to flirt with. (She hates that, by the way.)
- When prices level out, go with the bigger brand gas station. I know it’s counter-intuitive, but you have to realize what’s happening behind the scenes. The production arms of Marathon/BP/Exxon/etc. sell their gas to the smaller companies and Mom&Pops. When they do, they tack on a mark-up, which the Mom&Pop has to integrate into their price. Once the Mom&Pop raises the price to account for the middle man, the big company that sold them the gas can raise the prices at their stations, and then the cycle starts all over again. By buying from the bigger company when prices are level, you’re keeping the cycle from continuing, thereby keeping the price (relatively) lower.
- Finally, get over the idea of lowering the price without changing your behavior. It just doesn’t work that way. Duh.
And if you send me one more of these emails with a big re: list, I’m re:ing all of them back, yelling at you for doing it.
Don’t. Test. Me.
Lisa: “And please don’t deprive yourselves of wonderful books like To Kill a Mockingbird, Harriet the Spy and Yertle Turtle — possibly the best book ever written on the subject of turtle stacking.”
Bart’s band from the future: Tequila Mockingbirds
Itchy and Scratchy cartoon entitled To Kill a Talking Bird.
Homer: “I’ll have to read Marge’s book. And I swore never to read again after To Kill a Mockingbird gave me no useful advice on killing mockingbirds. It did teach me not to judge a man based on the color of his skin, but what good does that do me?”















